Bragg's idea is to re-imagine the conventional landmark postcard. In a media-heavy society we are so habituated to viewing landmarks from a traditional perspective that we cannot percieve a familiar building or the object from a different angle.
Bragg's process involved visiting landmarks such as the London Eye pictured here, and taking photographs of them from unusual angles.
This series is taken in a conventional black and white which is typical of art photography of cities, and further contributes to the illusion that the photograph is taken of 'any city', not just an alien interpretation of a well-known destination.
Bunyard says,"This image captures a part of London in a different to what we would normally see it in, on postcards and publicity etc... I wanted to make the viewer work out themselves what the image represents without it being too obvious."